Sexual Wellness Brands in India, A 2026 Guide to Safer, Pleasure Positive Intimacy

For years, sexual wellness in India has lived in code words and brown paper packets. Most conversations were either jokes, whispered pharmacy visits, or products someone brought back from abroad.

Now the landscape is changing. There is a new wave of sexual wellness brands in India, each trying to make intimacy safer, kinder, and more honest for Indian realities.

This guide will help you understand:

• What “sexual wellness” really means in the Indian context

• The main categories of sexual wellness brands operating today

• How to choose trustworthy brands and products

• A snapshot of key Indian brands like

• Where Savoré fits in, as a low temperature wax play and sensual ritual brand

What “sexual wellness” really means in the Indian context

Sexual wellness is not just sex toys or performance enhancers. In India, it sits at the intersection of:

• Physical safety and hygiene

• Emotional comfort and consent

• Mental health, shame, and anxiety around bodies and pleasure

• Relationships and how couples actually talk to each other

A sexual wellness brand in India is any brand that tries to make this journey safer and more conscious. That can include:

• Condoms and lubricants

• Intimate hygiene and period care

• Vibrators, massagers, and couple toys

• Kink and BDSM accessories

• Sensual candles and temperature play tools

• Educational platforms, guides, and communities

The real challenge for most people is simple. How do you explore pleasure in a country where many of us still live with family, share walls with neighbours, and carry years of conditioning about what “good” and “bad” intimacy look like

Sexual wellness brands are trying to make this exploration less risky, less shame filled, and more consent driven.

Types of sexual wellness brands in India

Most brands fall into a few broad buckets. Many operate across more than one.

Intimate hygiene and period care

These brands focus on everyday body care as an entry point into sexual wellbeing. Common offerings include:

• Menstrual cups, pads, tampons, period underwear

• Intimate washes and wipes

• pH balanced products to prevent irritation and infections

They help people, especially younger buyers, become more comfortable with their bodies long before they buy explicit products.

Condoms, lubricants, and performance focused products

This is usually the first category people encounter. It covers:

• Flavoured, textured, and ultra thin condoms

• Water based and silicone based lubricants

• Delay sprays, arousal gels, and performance formulations

Here, safety and clarity are non negotiable. Labels, ingredients, and usage instructions need to be honest and easy to understand.

Pleasure products and adult toys

This is what many people picture when they hear “adult toys India”. Offers usually include:

• Vibrators and external stimulators

• Internal massagers, dildos, and couple’s toys

• BDSM accessories like blindfolds, restraints, and paddles

• App connected toys and remote controlled devices

Responsible brands in this space talk openly about consent, aftercare, body safety, and discreet packaging, not just the high of the product.

Sensory and ritual focused brands

A quieter but important category is focused on atmosphere and ritual. These brands centre:

• Scent, light, and sound

• Massage oils and body butters

• Massage candles and low temperature wax play candles

• Simple intimacy rituals couples can follow step by step

This is the space Savoré occupies, with an emphasis on low temperature wax play candles and consent first sensory rituals, instead of leading with hardware toys.

How to choose a trustworthy sexual wellness brand in India

Whatever you bring into your bedroom, these filters can help you choose better.

1. Safety testing and ingredient transparency

Look for brands that:

• Clearly list ingredients on product pages and packaging

• Explain testing, standards, or lab reports where relevant

• Clarify which body areas a product is safe for, and which to avoid

• Encourage patch testing, especially for anything that touches skin or mucous membranes

For example, a low temperature wax play candle should mention the type of wax blend and give guidance on safe pour height and test patches before any intense play.

2. Consent first communication

A serious sexual wellness brand treats consent as part of the experience, not just a legal note in fine print. Notice whether they:

• Actively encourage partners to talk before they try something new

• Offer simple scripts or prompts for asking and answering “do you want to try this”

• Normalise safe words, check ins, and changing your mind

• Avoid glamorising scenes where communication is missing

If a brand only sells “more intense, more crazy, more wild” without mentioning consent, that is a red flag.

3. Mental health awareness

Pleasure and mental health are tightly linked. Anxiety, trauma, and body image issues all show up in how safe you feel while exploring intimacy.

Responsible brands tend to:

• Avoid shame based or fear based marketing

• Steer clear of promising miracle fixes for worthiness or relationships

• Encourage slow experimentation and self awareness

• Acknowledge therapy and professional support where appropriate

You should feel respected by the tone, not criticised or pressured.

4. Privacy, discretion, and data respect

In India, privacy ends up being the deciding factor for many people. Good brands usually:

• Ship in plain outer packaging with no explicit branding or product names

• Use neutral sender names and billing descriptors

• Have clear privacy and data handling policies on their websites

• Respect your consent around emails, newsletters, and communication

You should not feel like you are risking family drama or social exposure just by ordering something for yourself.

5. Education, not only catalogues

The deeper you go into toys, kink, or temperature play, the more education matters. Brands that care tend to offer:

• Blogs, guides, and how to sections

• Practical instructions about cleaning, storage, and safe use

• Honest discussion of risk and intensity levels, not only the fun

• Context around emotional readiness and aftercare

If a site is only endless product grids with no context, pause.

Snapshot of key sexual wellness brands in India

This is not a ranking, and none of these brands are affiliated with Savoré. This is a landscape snapshot so you can see how different players position themselves. Always rely on their official sites for the latest details.

Pleasure first, bedroom essentials and toys

MyMuse describes itself as a bedroom essentials brand on a mission to make intimacy easy, approachable, and fun for Indian adults. Their catalog centres around vibrators, couple’s toys, lubes, and intimacy kits, with a strong focus on design, ease of use, and approachable language. 

That Sassy Thing is a feminist, new age intimate wellness brand that offers toys, body safe products, and intimate care, while actively pushing a “cool, judgment free, accessible” approach to sex and pleasure. 

Peppy blends self care with sexual wellness, with massagers, lubricants, and pleasure products that sit inside a broader “wellness and self care” narrative, including detailed guides around massage and pleasure tools.

Leezu’s by Leeza Mangaldas positions itself as a trusted intimate wellness brand that sells toys like Pyaari, Jaadugar, and other massagers, while also running an educational blog around relationships, bodies, and pleasure. 

These brands are often where curious, urban consumers first encounter vibrators, couple’s toys, and modern intimacy products.

Multi brand platforms and curated stores

Some players function as multi brand platforms or curated stores, bringing together several sexual wellness brands, condoms, lubes, and toys under one umbrella. They usually focus on:

• Wide selection of products from different brands

• Discreet pan India delivery

• Acting as a trust filter so buyers do not have to evaluate every brand alone

Even when they are not manufacturing everything themselves, their curation, policies, and support make a difference to buyer safety and comfort.

Performance and health linked brands

Bold Care grew out of men’s health and wellness, offering products for sexual health, hair, and general wellbeing, along with access to doctors and medical backed solutions. They position themselves as a men’s wellness brand, not only a pleasure brand. 

These types of brands often sit closer to the medical side of sexual wellness, which can be reassuring for consumers whose first concern is function and health rather than pleasure or kink.

Feminist, doctor backed, and body positive brands

Sassiest frames itself as India’s first doctor backed sexual wellness and pleasure brand, with a holistic approach that includes coaching, therapy, and products for sexual wellbeing, including tailored packages and programmes. 

Sangya Project focuses on sex toys, body safe materials, and community led sex education. They run a full toy catalogue along with articles about sex, BDSM, law, and sexuality, trying to give buyers both products and context. 

Nooky calls itself a stigma free sexual wellness brand, blending chocolates, drinks, accessories, and pleasure tools with a strong focus on making intimacy feel natural and everyday rather than forbidden. 

These brands explicitly address shame, stigma, and emotional wounds around sex, and often work at the intersection of pleasure, body politics, and mental health.

Where Savoré fits into sexual wellness brands in India

Savoré is part of this wider ecosystem, but it intentionally starts in a different corner of the room.

Sensory rituals before hardware

Many people are curious about toys, but feel intimidated by the idea of ordering one. Others simply want to feel more connected, without jumping straight to gadgets.

Savoré begins with sensory rituals that are:

• Simple enough for a weekday night

• Built around warmth, scent, and gentle touch

• Designed as small, repeatable experiences, not fixes

The question becomes, “Can we protect ten present minutes together” instead of “Which device should we buy first”

Low temperature wax play candles become one of the tools inside that ten minute ritual.

Low temperature wax play candles for Indian bedrooms

Wax on skin looks glamorous in films, but most people have never seen a real, safety first guide for it.

Savoré’s low temperature wax play candles are designed to:

• Use blends created to feel warm, not scalding

• Be paired with clear instructions on pour distance and safe body zones

• Encourage spot testing and slow build, not shock value

• Integrate aftercare, cuddling, and talking as part of the scene

In an Indian context, where privacy is limited and anxiety is high, this structure matters. You are not just buying a candle, you are buying a small ritual that teaches pace, consent, and communication.

Consent language and check in culture

Around its products, Savoré’s content emphasises:

• “Before we light” questions partners can ask

• Phrases to say no, or to pause, without guilt

• Check in prompts such as “How does this feel right now, warm, too intense, just right”

• Reminders that changing your mind is allowed at every step

Consent is treated as part of the romance, not an awkward interruption.

Mental health, pacing, and self worth

Many people in India are carrying religious conditioning, family shame, or earlier hurt into their intimate lives. Savoré’s pacing is intentionally gentle.

Through its tone and product design, Savoré aims to:

• Normalise going slowly when you are trying something new

• Frame intimacy as something you build together, not perform for someone

• Honour low desire phases or mismatched libido without blame

• Treat pleasure as something you grow into, instead of a test of your value

In that sense, Savoré is both a sexual wellness brand and a nervous system friendly brand.

Is it legal to buy sexual wellness products and adult toys in India

This section is not legal advice, but it can clear some confusion.

There is no single line in Indian law that plainly bans all sex toys and sexual wellness products. Instead, laws talk about obscenity and public decency, which are open to interpretation.

In practice:

• Many established Indian companies sell sexual wellness products online

• Large marketplaces stock condoms, lubes, and toys

• Media outlets, influencers, and sex educators talk about these products openly

For most buyers, the practical questions are:

• Will this be delivered discreetly to my address

• Is this product safe for my body

• Does this brand act responsibly with its marketing and information

If you need precise legal clarity for a specific situation, it is best to speak with a lawyer. For day to day choices, buying from transparent, education driven brands is the most sensible route.

How to start your sexual wellness journey in India

If this world feels overwhelming, you can think of your journey as a progression.

Step 1, Educate yourself

Before you buy anything, spend time learning about:

• Your own anatomy and arousal patterns

• Consent, boundaries, safe words, and communication

• How stress, sleep, and mental health affect desire

• Basic safety for any product category you are curious about

Knowledge reduces anxiety and helps you choose better.

Step 2, Explore sensory rituals

Once you feel more informed, experiment with low risk rituals, especially if you share a home with family:

• Soft lighting, music, and intentional breathing together

• Massage oils and touch maps with clear rules about where is okay and where is off limits

• Low temperature wax play candles used gently on agreed areas

• Non sexual touch rituals that build trust and comfort

This is where Savoré’s candles live, as an easy, ten minute ritual that fits between dinner and sleep.

Step 3, Introduce products mindfully

If you decide to bring in toys or more intense accessories, do it slowly:

• Choose one product at a time

• Talk about expectations and fears before it arrives

• Agree on safe words and check ins

• Debrief after trying it, and adjust based on how both of you felt

The point is not to collect products, but to deepen connection.

Step 4, Keep reflecting

Pleasure will change with time, stress, health, and relationships. Keep asking:

• Does this still feel right for me

• Does this still feel right for us

• What do I want more of, what do I want less of

The act of checking in with yourself and your partner is part of sexual wellness.